Dental website design for UK practices

What patients look for

Patients choosing a new dentist compare practices on their phone, often in the evening or at the weekend. They want to know four things quickly: are you taking new patients (NHS or private), what does treatment cost, what are the reviews like, and can they book now.

A good dental website puts those four answers on the home page and in the header of every treatment page. The practices that win new patients online are rarely the ones with the fanciest design. They are the ones that answer those questions fastest.

What the best dental websites have

Looking at the dental sites that rank well and the ones patients rate highly, the same features come up again and again.

One page for each treatment. Implants, Invisalign, whitening, composite bonding, emergency appointments, hygienist, children’s dentistry. Each page explains what the treatment is, who it suits, the steps, how long it takes, the price or a “from” price, finance options, and real photos. This is where most search traffic comes from.

Clear fees. A single fees page with NHS bands and private prices. Patients leave sites that hide prices.

Booking on every page. A fixed “Book now” button that opens your online booking or a short form, plus a phone number that can be tapped.

The team. Photos and short profiles of the dentists and hygienists, with qualifications and GDC numbers. Patients like to see who will treat them, and the GDC requires the details.

Reviews. Your Google rating shown on the site, with a link to read them all.

Emergency information. A short, easy-to-find section on what to do out of hours, because “emergency dentist near me” is one of the most common dental searches.

Getting the GDC details right

The GDC’s guidance on advertising sets out what a practice website must show. In short:

• Practice name, address, phone number and email
• A link to the GDC website or its contact details
• Your complaints procedure, and who patients can go to if they are unhappy: the NHS route for NHS care, or the Dental Complaints Service for private care
• The date the website was last updated
• For each professional named on the site, their qualification, the country it was gained in, and their GDC number

Specialist titles need care too. Only dentists on a GDC specialist list can call themselves specialists. Others can say “special interest in” or “experienced in”. We build the footer and team pages to cover all of this, and we update the “last updated” date automatically each time the site changes.

See your own practice in our designs

Open the Fitting Room for dentists, paste your current website address, and we put your own treatments, prices and opening hours into three of our dental designs. It takes about 20 seconds and costs nothing.

What you get for £1,295

• Up to ten pages, including treatment pages and a fees page
• Online booking, or your existing booking system linked on every page
• Team page with qualifications and GDC numbers
• Complaints, GDC link and last-updated date in the footer
• Titles, descriptions and structured data written for Google
• Google Search Console and Google Business Profile set up
• A site that scores 90 or more on Google PageSpeed on a phone

Extra pages are £60 each and we can write them for £35 a page. Hosting and care is £39 a month. You own the site once it is paid for.

Check your current site

Put your practice website through our free website grader to see how it scores on a phone. Or ask for a free audit and we will send you a short written report within one working day.