Website design for accountants and bookkeepers
Websites for UK accountancy practices that turn visitors into enquiries: service pages for each kind of client, published fees, a client portal link and a site that loads fast on a phone. Fixed price from £595.
- A page for each service and each type of client
- Fixed fee or "from" prices laid out clearly
- Online booking for a first call
- Link to your client portal or practice software
- Professional body details shown properly
- Local SEO so you show up for "accountant near me"
What business owners look for
Someone looking for an accountant is usually either starting a business, fed up with their current accountant, or facing a deadline. They search for things like “accountant for small business near me”, “self assessment accountant”, “accountant for landlords” or “contractor accountant”, and they compare a few firms on price, specialism and how easy you seem to deal with.
A good accountancy website makes three things obvious: who you work with, roughly what it costs, and how to get started.
What the best accountancy websites have
Pages by client type. Sole traders, limited companies, landlords, contractors, startups, charities. People search for an accountant who understands their situation, and a page for each group ranks and converts far better than a single list of services.
Pages by service. Year-end accounts, self assessment, VAT returns, payroll, bookkeeping, Making Tax Digital, tax planning. Each is its own search.
Prices. Monthly packages or “from” prices. Even a rough guide filters enquiries and saves you time on calls that go nowhere.
Trust. Your professional body (for example ICAEW, ACCA, AAT or ICB), any registration for audit or practising certificate details, software partner badges, real client reviews and photos of the team.
An easy first step. Online booking for a free 15-minute call, or a short form. Plus a client login link for existing clients.
Useful tools and deadlines. A tax deadlines page, a VAT calculator or a “which business structure” guide gives people a reason to visit and to come back. You can link to our free VAT calculator.
Things to get right
Check with your professional body what you need to show on your website. Typically that means your firm’s name, address and registered details, your professional body membership, and any regulatory statement such as audit registration. If you are a limited company, Companies Act rules also require your registered number and office address on the site. We put all of this in the footer so it is on every page.
Email matters for accountants too, because so much client work happens by email. If your emails land in clients’ spam folders, check your setup with our free email setup checker.
What you get
For £595: up to five pages, a contact form, click-to-call, titles and descriptions written for Google, Search Console and Google Business Profile set up, and a site that scores 90 or more on Google PageSpeed on a phone.
For £1,295: up to ten pages with online booking for a first call, which suits most practices with several services.
Extra pages are £60 each, and we can write them for £35 a page. Hosting and care is £39 a month. You own the site once it is paid for.
Questions people ask
How much does an accountant's website cost?
A five-page site is £595 plus VAT. Most practices want a page for each service and choose our ten-page site with online booking at £1,295. Extra pages are £60 each.
Should accountants publish their fees?
It is not required for most practices, but it helps. Many small business owners shop around on price, and a page with 'sole trader accounts from' or 'limited company packages from' prices brings in better enquiries and fewer price-only calls.
Can you link to our client portal?
Yes. Practices often use a portal from their software provider, such as Xero, QuickBooks, IRIS, TaxCalc or a dedicated client portal. We add a clear client login link in the header. If you want a custom portal built, that is a separate fixed quote.
Can you write the content?
Yes, for £35 a page. We write each service page around what business owners actually search, for example 'accountant for landlords', 'self assessment help' or 'Making Tax Digital for sole traders'.
Not sure what your current site is missing?
Send us the address. Within one working day you get a short written report: speed, what Google sees, what customers see on a phone, and what we would fix first.
- PageSpeed and Core Web Vitals on mobile and desktop
- The apps and scripts costing you the most load time
- Titles, meta, structured data and indexing problems
- A short fix list in priority order, with prices