Small business website design

What a small business website needs to do

Most small business websites have one job: turn a visitor from Google into a phone call, a booking or an enquiry. The visitor is usually on a phone, comparing you with two or three competitors, and decides within a few seconds whether to stay.

So we build around four questions every customer has. Do you do what I need? Do you cover my area? Can I trust you? How do I get in touch now? If your site answers those quickly on a small screen, it will win work. A good-looking site that hides the phone number will not.

Built around how your customers search

A plumber’s customers search “emergency plumber near me” at nine at night. A dentist’s patients compare practices on a Sunday afternoon. A solicitor’s clients read for ten minutes before they call. Each needs a different site.

We start every project by looking at what your customers actually type into Google, using real search data for your trade and area. Then each main service gets its own page, so each one can rank on its own. One “services” page listing everything you do will not rank for any of it.

We have written guides for the trades we work with most: law firms, dentists, plumbers, accountants, estate agents and restaurants.

Fast by default

Every site we build is tested in Google PageSpeed Insights before launch and has to score 90 or higher on mobile. Fast sites rank better, keep more visitors and cost less to host. This website is an example: it is hand-built, has no page builder and scores 99 to 100. You can check it, and your own site, with our free website grader.

What you get

Home, services, about and contact pages, plus one page per main service. Click-to-call, a short contact form, a map, your opening hours, links to your Google reviews, and a booking or ordering link if you take appointments or orders. Titles, descriptions and structured data written for Google. Google Search Console set up and your sitemap submitted. Your Google Business Profile set up or tidied, with the same name, address and phone number everywhere.

Prices

A small business website of up to five pages is £595 plus VAT, and a business website of up to ten pages with online booking is £1,295 plus VAT, both fixed. Online shops start at £1,495. Online ordering, client logins and larger sites are quoted separately. You can work out your price in a minute with our calculator, or read our guide to what a website costs in the UK. For ongoing work after launch, see local SEO at £399 a month.

How it works

1. A short call or a form, so we understand your business and your customers.
2. A fixed price in writing, usually within one working day.
3. We build the site on a private preview link, and you ask for changes.
4. We launch it, set up Google, and redirect your old pages if you had a site before.
5. You own it. Keep it with us on the care plan, or take it anywhere.