How good is your website, really?
Paste any page. In under a minute you get a score out of 100 for speed, mobile, SEO and trust, and a list of what to fix first.
- Loading the page
- Checking titles, headings and mobile layout
- Checking security and trust signals
- Running Google's speed test on a phone (this part takes up to 30 seconds)
What the grader checks
The score is out of 100 and splits into four parts. Speed carries the most weight because it affects every visitor, then SEO, then mobile and trust.
| Part | Weight | What we look at |
|---|---|---|
| Speed | 30 | Google's mobile speed score, Largest Contentful Paint, layout shift and blocking time. If Google's test is busy, we use server response time, page size and the number of scripts instead. |
| SEO | 40 | Page title, meta description, one main heading, canonical tag, noindex, structured data, social sharing image and page language. |
| Mobile | 15 | A mobile viewport, image descriptions (alt text) and a site icon. |
| Trust | 15 | A secure connection, no insecure images or scripts, an up-to-date footer, and the age of WordPress if the site uses it. |
What good looks like
- A page title of about 50 to 60 characters that says what the page is and where you are, like "Private Dentist in Didsbury | Smile Clinic".
- A meta description of about 140 to 160 characters that gives a reason to click.
- One H1 heading. Use H2s for the sections below it.
- Largest Contentful Paint under 2.5 seconds on a phone. That is how long the main picture or heading takes to appear.
- Cumulative Layout Shift under 0.1, so the page doesn't jump about while it loads.
The fixes that make the biggest difference
For most small business sites, three things move the score most. Compress and resize the large images on the page (a 4 MB photo from a phone is common, and it should be under 200 KB). Remove plugins and tracking scripts nobody uses any more. And give every important page its own title and description in place of the default your website builder fills in.
If the grader shows an old WordPress version or a footer year from years ago, that is worth fixing first. Visitors notice a footer that says 2017, and old WordPress versions are a common way sites get hacked.