Websites for independent car dealers
A website that sells cars as well as the portals do: stock pulled in automatically, fast photo galleries, finance shown the way the FCA expects, part exchange and reservation forms, and your reviews up front. Fixed quote after a short call.
- Stock pulled automatically from your stock feed
- Search and filter that work on a phone
- Fast photo galleries and video walkarounds
- Finance examples set out the way the FCA expects
- Part exchange, reservation and test drive forms
- Prices that include every compulsory fee
Why your own website still matters
Most buyers start on the big portals. But once they have a car in mind, a lot of them look up the dealer: are they real, do they have reviews, what else do they have, can I reserve it. That is your website’s moment. A slow site with old stock and no reviews sends them back to the portal, where the next listing is one tap away.
Your own site is also the one place where you are not paying for every lead.
What a dealer website needs
Live stock. Every car, pulled from your feed with all its photos, mileage, MOT, service history and spec, and gone the moment it sells. Nothing loses trust faster than enquiring about a car that went last week.
Search that works on a phone. Make, model, price, fuel, gearbox, body type. Most of your visitors are on a phone.
Fast photos. Car listings are photo heavy. We resize every image for each screen and only load the gallery when someone opens it.
Clear, complete prices. Since 6 April 2025 the price you advertise has to include every compulsory charge, so an admin or preparation fee that every buyer pays belongs in the headline price.
Finance done properly. If you quote a monthly payment, show a representative example with it, and make it clear you are a credit broker, not a lender. The FCA’s guide for credit brokers sets this out.
Forms that move a sale on. Reserve this car, book a test drive, value my part exchange and ask a question, each short and each on the car’s own page.
Proof. Google reviews, warranty details, how long you have been trading, and photos of the forecourt and team.
Getting found locally
Searches like “car dealers near me” get around 40,000 a month in the UK and the map results are dominated by dealers with complete Google Business Profiles and plenty of reviews. We set up your profile with every site, and our local SEO service can keep it working for £399 a month.
What it costs
Sites start at £1,295 plus VAT for up to ten pages with all the forms above. Connecting your stock feed is quoted after a short call, because it depends on the system you use. Hosting and care is £39 a month. You own the site and the domain.
Questions people ask
How much does a car dealer website cost?
Sites start at £1,295 plus VAT for up to ten pages with enquiry, part exchange and test drive forms. Connecting live stock depends on where your stock lives and how its feed works, so we give you a fixed price in writing after a short call.
Can our stock come through automatically?
Usually, yes. Most dealer management and stock systems can send a feed to your own website as well as to the portals. We connect to it so you add each car once and it appears, and disappears when sold, everywhere.
Can we show an admin fee separately?
Not if every buyer has to pay it. Since 6 April 2025 the Digital Markets, Competition and Consumers Act requires the price you advertise to include all compulsory fees and charges. Optional extras, such as a paint protection pack, can still be shown separately.
What do we need to show if we offer finance?
If you are a credit broker, the FCA expects you to say you are a broker and not a lender, and if you quote a monthly payment you must show a representative example at least as prominently. Many dealers also have to explain how they are paid by lenders. We build the finance panel so it shows what your finance provider and the FCA rules ask for, using the figures you give us.
Not sure what your current site is missing?
Send us the address. Within one working day you get a short written report: speed, what Google sees, what customers see on a phone, and what we would fix first.
- PageSpeed and Core Web Vitals on mobile and desktop
- The apps and scripts costing you the most load time
- Titles, meta, structured data and indexing problems
- A short fix list in priority order, with prices