Free tool · SEO
Tell Google exactly who and where you are.
Fill in your details. The LocalBusiness schema code builds as you type, ready to paste into your homepage.
Use exactly the same name, address and phone as your Google Business Profile.
Why local businesses need schema
Google pieces together who you are from your website, your Google Business Profile and listings around the web. If your name, address or phone number differ between them, it trusts all of them less. LocalBusiness schema states the facts once, clearly, on your own site.
Getting it right
- Match your Google Business Profile exactly, down to "Road" or "Rd".
- Pick the most specific business type you can.
- Add your map position, so Google can be sure which building you are in.
- List your Facebook, Instagram, LinkedIn and directory profiles, so Google can connect them to you.
After adding it, test the page with Google's Rich Results Test to check there are no errors.