Websites for private clinics, physios and aesthetics practices
Websites for UK clinics that fill the diary: a page for each treatment, online booking with deposits, clear prices, practitioner details and the regulatory information patients and regulators expect. Fixed price £1,295 with booking.
- A page for each treatment or condition you treat
- Online booking, with deposits if you want them
- Prices and packages laid out clearly
- Practitioner profiles with registration details
- CQC rating shown on the site if you are CQC registered
- Local SEO so you show up for "physio near me" and similar searches
What patients look for
Someone booking a physio, a private GP appointment, a chiropractor or a skin treatment usually knows what they want and is choosing between two or three clinics nearby. They check the price, the reviews, who will treat them and when the next appointment is. If booking takes more than a minute, many give up and try the next clinic.
So a clinic website needs to make booking easy from every page, and answer the price and trust questions before the patient has to ask.
What the best clinic websites have
Treatment and condition pages. Patients search for what is wrong (“back pain physio”, “sports massage Didsbury”, “private blood test Manchester”) as often as for the treatment name. A page for each main condition and treatment brings in those searches.
Prices and packages. A clear price list, including assessment and follow-up prices and any packages. Hidden prices lose patients.
Booking with deposits. Online booking linked to your diary, with an optional deposit to cut no-shows.
The team. Photos and short profiles, with qualifications and registration details such as HCPC, GMC, NMC or GCC numbers.
Reviews. Your Google rating on the site, and a simple way to ask patients for a review after their visit.
Rules that affect clinic websites
If you are registered with the CQC and have a rating, you must display it on your website. The CQC provides a widget that keeps it up to date.
Advertising rules apply to health claims. Claims about what a treatment does need evidence, and prescription-only medicines (including botulinum toxin) cannot be advertised to the public. Practitioners should only use titles they are entitled to. We write pages to stay inside these rules, but you know your treatments best and stay responsible for the claims, so we always ask you to check the final wording.
What you get for £1,295
- Up to ten pages, including treatment and price pages
- Online booking, or your clinic software linked on every page
- Team page with registration details
- CQC rating widget if you need one
- Titles, descriptions and structured data written for Google
- Google Search Console and Google Business Profile set up
- A site that scores 90 or more on Google PageSpeed on a phone
Deposits through Stripe add about £200. Hosting and care is £39 a month. You own the site once it is paid for.
Questions people ask
How much does a clinic website cost?
£1,295 plus VAT for up to ten pages with online booking. Taking deposits through Stripe adds about £200. Extra treatment pages are £60 each, and we can write them for £35 a page.
Can it connect to our clinic software?
Most clinic systems, such as Cliniko, Jane, WriteUpp, Pabau and Fresha, have an online booking link or widget. We put it on every page so patients can book in two taps. If you do not use one, our own booking form works fine for smaller clinics.
Do we have to show our CQC rating?
If your clinic is registered with the CQC and has been rated, you must show the rating on your website, usually with the CQC widget, which updates itself. We add it to the footer so it appears on every page.
Can an aesthetics clinic advertise Botox on its website?
Botulinum toxin is a prescription-only medicine, and UK advertising rules do not allow prescription-only medicines to be promoted to the public. Clinics can describe a consultation for wrinkle treatments and explain the options there. We write treatment pages with this in mind.
Not sure what your current site is missing?
Send us the address. Within one working day you get a short written report: speed, what Google sees, what customers see on a phone, and what we would fix first.
- PageSpeed and Core Web Vitals on mobile and desktop
- The apps and scripts costing you the most load time
- Titles, meta, structured data and indexing problems
- A short fix list in priority order, with prices