Primus Solicitors, a law firm site rebuilt from WordPress to a hand-built static site

The brief

Primus Solicitors is an immigration, asylum and human rights firm in Manchester with a legal aid contract and a growing online client base across the UK. Its WordPress site was several years old, slow, and built on a page builder that made every change a chore. The firm wanted a site that was very lightweight, ranked for its practice areas, and was written and structured so that AI assistants could find and recommend it.

What we did

We rebuilt the site from scratch as a hand-coded static site rather than tuning the old WordPress install. Each practice area got its own page, written in plain English around the questions clients actually ask. Structured data describes the firm, its services and its people, and the pages are organised so both Google and AI assistants can read them cleanly.

With no page builder and no plugins there is nothing to update, nothing to patch and very little to load, so the site is fast on every device and cheap to run.

Why rebuild rather than fix

The old site could have been made faster. But a five-year-old builder site carries its weight everywhere: every page loads the builder’s code, every plugin is a security update waiting to happen, and every edit means fighting the editor. For a firm whose site is a brochure and a lead form, a light rebuild costs less over three years than keeping the old one healthy. We give clients the same honest comparison before recommending either route.